Reliance Jio says Prime to remain free for existing users; Rs 99 for new users
Reliance Jio Infocomm ( Jio ) on Friday said that while existing Prime subscribers will retain their annual membership at no additional cost, new ones will have to pay Rs 99 to become a member for next twelve months. This move by the telco may help prevent subscribers from deflecting to other operators who have been matching Jio's offers. "The continued availability of the Jio Prime membership to new subscribers reiterates Jio’s commitment to deliver a differentiated Digital Life experience to Indians and will propel this into the world’s largest loyalty programme," said the telecom firm in its statement on Friday. Prime subscribers, are the set of customers who have taken up the one-time annual membership fee of Rs.99. Jio started enrolling Prime members last April onwards, with subsidised and additional benefits, and the membership's time line was to expire on March 31. Jio on Friday said that the new membership at same price of Rs 99 , will ens